Sponsored by the Danish Ministry of Foreign Affairs among others, we ask the question: What if your coffee becomes too hot? This is literally what is happening to the coffee bushes in Jimma - one of Ethiopia’s first coffee areas. What to do? Apply new knowledge? Cut it all down and plant narcotics? Move all the plants uphill? Three different farmers and a coffee scientist have differential advice to give.
The prices are not made for humans. The market is flooded with cheap imitations. And it is getting hotter!